Marketing · Brand Strategy
Brand Positioning: a clear reason for customers to choose you
A clear statement of who you serve and why they should choose you, built for your industry and your market, and tested against your competitors.
What’s included
Positioning workshop
A 90-minute working session on your customers, strengths and competitors.
Target customer definition
The specific customers you are best placed to win, written down.
Competitive frame
Where you sit against the alternatives customers compare you with.
Positioning statement
One clear statement of who you serve, what you offer and why you are different.
Proof points
The facts you already have that back the statement up.
Homepage headline options
Three headline and sub-headline options that put the positioning to work.
Who it’s for
- Businesses that sound like every competitor
- Owners whose referrals understand the value but whose website does not
- Teams preparing a new website, pitch deck or campaign
Deliverables
- Positioning statement
- Target customer definition
- Competitive frame summary
- Proof point list
- Three homepage headline options
Timeline
- Week 1: intake questionnaire
- Week 2: positioning workshop
- Week 3: draft positioning and headlines
- Week 4: one revision round and final document
Price
Questions
How is this different from Brand Strategy & Development?
Positioning is one focused piece. Brand Strategy & Development covers positioning plus architecture, personality, messaging and a rollout plan.
Do I need market research first?
Not always. If you have little customer data, Market Research or Brand Analysis is a useful first step.
Brand Positioning
$1,497
A clear statement of who you serve and why they should choose you, built for your industry and your market, and tested against your competitors.
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