Marketing · Brand & Creative
Brand Identity Package: a complete, consistent identity your business can use everywhere
Strategy-led brand identity: positioning, logo suite, colour and type system, and a brand guidelines document, so every page, post and proposal looks like the same company.
What’s included
Brand discovery
Questionnaire and a working session on your audience, positioning, competitors and personality.
Logo suite
Primary logo, secondary lockup and icon mark, with two design directions and two revision rounds.
Colour & typography
A primary and secondary colour palette with accessible contrast, plus web-safe font pairings.
Brand voice
Short tone-of-voice guide with do and don't examples.
Brand guidelines
A PDF guide showing correct logo use, spacing, colours, type and examples.
Starter templates
Business card, letterhead and social profile/cover images.
Who it’s for
- New businesses that need to look established from day one
- Growing businesses whose look has drifted across channels
- Teams preparing for a new website or launch
Deliverables
- Logo suite in SVG, PNG and PDF (full colour, one colour, reversed)
- Colour palette with HEX, RGB and CMYK values
- Typography system
- Tone-of-voice guide
- Brand guidelines PDF
- Business card, letterhead and social profile templates
Timeline
- Week 1: discovery and positioning
- Week 2: two logo and identity directions
- Week 3: revisions (two rounds)
- Week 4: guidelines, templates and file handover
Price
Questions
Do I own the logo?
Yes. Full rights transfer to you on final delivery.
What if I only need a logo?
See the Logo and Brand Kit, a smaller package focused on the logo and core files.
Brand Identity Package
$1,997
Strategy-led brand identity: positioning, logo suite, colour and type system, and a brand guidelines document, so every page, post and proposal looks like the same company.
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