Marketing · Brand Strategy
Brand Analysis: an honest look at where your brand stands today
An outside review of how your brand looks, sounds and performs today, compared with the competitors your customers also consider, plus a short list of what to fix first.
What’s included
Brand audit
Website, social profiles, sales materials and listings reviewed for consistency of look, message and offer.
Competitor comparison
How three to five competitors you name present themselves, and where you stand out or blend in.
Customer perception check
A short survey or interview guide you send to customers, with the answers summarised for you.
Message review
Whether your headline, services and calls to action say clearly who you serve and why.
Gap list
Where your brand and your customers' expectations don't match, ranked by impact.
Readout call
A 60-minute session to walk through the findings and agree next steps.
Who it’s for
- Businesses that feel their brand no longer fits what they sell
- Owners preparing for a rebrand or new website who want facts first
- Teams whose materials were made by different people over the years
Deliverables
- Brand audit report (PDF)
- Competitor comparison table
- Customer perception summary
- Prioritised gap and fix list
- 60-minute readout call
Timeline
- Week 1: intake questionnaire and access to your materials
- Week 2: audit and competitor review
- Week 3: customer perception summary and report
- Week 4: readout call and fix list
Price
Questions
Do you contact my customers?
Only if you want us to. By default we give you the survey or questions and you send them.
What happens after the analysis?
You can act on the fix list yourself, or move into Brand Positioning or Brand Strategy & Development.
Brand Analysis
$997
An outside review of how your brand looks, sounds and performs today, compared with the competitors your customers also consider, plus a short list of what to fix first.
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