Marketing · Brand Strategy
Brand Strategy & Development: the plan every brand decision follows
A complete brand strategy, covering purpose, positioning, audience, personality, offer architecture and a rollout plan, so every later design and marketing decision has a brief to follow.
What’s included
Discovery
Questionnaire, stakeholder session and review of your current materials.
Purpose and values
Why the business exists and the principles it works by, in words your team will use.
Positioning
Who you serve, the alternative they would otherwise choose, and why you win.
Brand personality
How the brand should feel, with clear do and don't examples.
Offer architecture
How your services or products are named, grouped and presented.
Rollout plan
Which assets to update first, in what order, and who owns each.
Who it’s for
- Businesses planning a rebrand
- Founders turning a solo practice into a company brand
- Teams adding services that no longer fit the old brand
Deliverables
- Brand strategy document (PDF)
- Positioning statement and audience profiles
- Brand personality guide
- Offer architecture map
- Prioritised rollout plan
Timeline
- Weeks 1–2: discovery and stakeholder session
- Weeks 3–4: strategy draft
- Week 5: review session and one revision round
- Week 6: final strategy and rollout plan
Price
Questions
Does this include a logo?
No. Strategy comes first; visual design is the Brand Identity Package or the Logo and Brand Kit.
Can my team join the sessions?
Yes. Up to five people can join the discovery and review sessions.
Brand Strategy & Development
$2,497
A complete brand strategy, covering purpose, positioning, audience, personality, offer architecture and a rollout plan, so every later design and marketing decision has a brief to follow.
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