Marketing · Performance Marketing
Precise Targeting: audiences built from your own data
We use data to define your ideal customer, then build the audiences every campaign can aim at: customer lists, lookalikes, interests, keywords and locations, set up in your ad accounts.
What’s included
Customer data review
What your sales, CRM and analytics data say about your best customers.
Ideal customer profile
A written profile of the customers worth targeting first.
Audience builds
Saved audiences, customer-list audiences and lookalikes in your ad accounts.
Keyword and location sets
Search keywords, negative keywords and location targets.
Tracking check
Pixel and conversion events checked so audiences keep improving.
Targeting playbook
A document showing which audience to use for which campaign.
Who it’s for
- Businesses whose ads reach too many of the wrong people
- Teams starting paid campaigns who want audiences built properly
- Businesses with customer data they have never used for targeting
Deliverables
- Ideal customer profile
- Audiences built in up to two ad accounts
- Keyword and location sets
- Tracking check notes
- Targeting playbook (PDF)
Timeline
- Week 1: data and account access
- Week 2: customer profile and audience plan
- Week 3: audience builds and tracking check
- Week 4: playbook and handover call
Price
Questions
Do you need my customer list?
It helps. Lists are uploaded through the platforms' own hashed, privacy-compliant tools.
Does this include running campaigns?
No. This is a one-time setup; Targeted Marketing or Data-Driven Campaigns run the campaigns.
Precise Targeting
$997
We use data to define your ideal customer, then build the audiences every campaign can aim at: customer lists, lookalikes, interests, keywords and locations, set up in your ad accounts.
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